Output list
Journal article
Destination marketing organisations: envisioning a regenerative tourism operating model
First online publication 21/01/2026
Journal of sustainable tourism, In Press
This study critically evaluates Destination marketing organisations (DMOs) within the paradigm of regenerative tourism, shifting from conventional operating models primarily centred on marketing and economic growth to a regenerative-oriented framework. Building on the scarce tourism transition literature, this study integrates participatory normative scenario-building with the Three-Horizons framework in workshops with 26 DMO managers. It examines current DMO activities, identifies key operating characteristics, and explores how these align with either traditional or regenerative approaches. The findings highlight a need for DMOs to broaden their activities beyond traditional promotion, to include stewardship, management and regenerative marketing. Theoretically, this study contributes to advancing the understanding of regenerative tourism within DMOs, helping bridge the gap between its theoretical foundations and real-world practice. Methodologically, it provides a replicable and adaptable tool for participatory foresight in tourism governance. It contributes a manifesto offering actionable pathways to guide policymakers and DMOs in transitioning towards regenerative tourism futures.
Journal article
First online publication 22/12/2025
Tourism Planning & Development
This study examines the relationships among resident empowerment, perceptions of tourism costs and benefits, and support for sustainable tourism development (SSTD) in a small island destination dominated by all-inclusive resorts. Using survey data from 341 residents in Cape Verde and employing PLS-SEM analysis, results reveal significant relationships between empowerment, benefits, and SSTD. The perception of all-inclusive resorts' positive impacts moderates the relationship between empowerment and SSTD, while the perception of all-inclusive resorts' costs does not moderate any relationships. The study contributes to understanding how all-inclusive tourism development influences resident attitudes and support for sustainability in small island contexts. The findings underscore the importance of empowering residents and managing perceptions of tourism impacts to foster SSTD. Practical implications include the need for policies that promote local empowerment, equitable benefit distribution, and mitigation of negative impacts to ensure long-term sustainability of small island destinations and beyond. ARTICLE HISTORY
Journal article
Published 03/03/2025
Tourism management, 110, 105169
This study examines how tourism entrepreneurs of Micro, Small, and Medium enterprises in sub-Saharan Africa (SAA) coped with environmental uncertainties during COVID-19 and the impact on their resilience and subjective well-being (SWB). Using a mixed-methods approach, we combined quantitative survey data from 844 participants and 23 in-depth qualitative interviews in Ghana and Nigeria. Findings reveal that environmental uncertainty triggers problem-focused coping, which significantly enhances resilience and SWB. Conversely, emotion-focused coping shows no significant relationship with uncertainty, indicating a unique response pattern in these contexts. Entrepreneurial team efficacy plays a crucial moderating role in the relationship between coping strategies, resilience, and SWB. While COVID-19 served as the primary context, the findings offer a broader perspective on how entrepreneurs navigate diverse environmental uncertainties in volatile, resource-scarce environments. These findings contribute to a contextualised understanding of entrepreneurial behaviour in SSA and provide practical implications for enhancing entrepreneur support systems in turbulent times.
Journal article
Published 01/11/2024
Annals of tourism research empirical insights, 5, 2, 100150
This study explores the power of the story-based ‘Most Significant Change’ evaluation method to evidence the impacts of a complex sustainable tourism intervention implemented through the cross-border EU-INTERREG ‘EXPERIENCE’ project across six regions on the French-English Channel. The method provides a participatory evaluation framework to capture contextual changes by collecting and analysing personal stories of change considered significant by those directly affected. As intervention-driven changes are often unpredictable and non-linear, the method supports researchers in exploring and learning about unexpected or complex outcomes emerging from the stories. Findings highlight the effectiveness of this narrative approach in capturing complex, unforeseen changes that may not be quantifiable through pre-defined performance indicators. The study contributes to evaluating EU-funded regional development programmes in tourism.
•Explore the power of ‘Most Significant Change’ technique as a story-based evaluation tool.•The method boosts ownership of evaluation amongst project partners.•The study uncovers less-known impacts of tourism intervention on local communities.•Challenges faced by small local authorities in evaluating tourism interventions.
Journal article
Published 25/07/2024
Journal of Travel Research, Ahead of Print, Ahead of Print, 1 - 23
Drawing on the cognitive micro-foundations of institutional theory, attention-based view, stakeholder salience framework, and threat-rigidity hypothesis, this study fills key gaps in our understanding of how tourism firms allocate their slack resources to social and environmental issues during crises. Our model was tested using survey data collected from the managers of tourism firms in Egypt and the UK after the last wave of the Covid-19 pandemic. Structural equation modeling-based results indicated that normative pressures, threats, and issue urgency are significant determinants of socially responsible slack allocation. Urgency mediated all institutional pressures with slack allocation. Multigroup analyses revealed variations in institutional receptivity, issue interpretation, and slack allocation among Egyptian and British managers. This study contributes to micro-foundational and cross-cultural research on corporate social responsiveness and resource management. Our findings guide tourism firms in making optimal socially responsible investments and help policymakers set sustainable tourism strategies aligned with crises and businesses’ capabilities.
Journal article
Published 11/06/2024
Journal of sustainable tourism, 1 - 23
Drawing from the field of complex evaluations we discuss a novel application of process tracing for the evaluation of complex tourism interventions. We argue that to better evidence impact of tourism interventions and facilitate policy transfer we ought to adopt approaches to evaluation that allow us to deepen our understanding of causal mechanisms at play in an intervention. We adopt process tracing as a qualitative, theory-based evaluation method to make within-case causal inferences about impact. To showcase the method, we apply it to evaluate the outcomes of a real-world EU-Interreg sustainable tourism intervention called "EXPERIENCE," implemented across six pilot regions across France and England. We argue that deepening our understanding of how interventions work in a local context is necessary for the design and transferability of future interventions across similar contexts.
Journal article
Determinants of readiness for strategic value co-creation in hospitality and tourism organisations
Published 01/2024
International journal of hospitality management, 116, 103627
Journal article
Published 03/07/2023
Journal of sustainable tourism, ahead-of-print, ahead-of-print, 1 - 21
Generation Z (Gen Z) is widely considered the most eco-conscious generation. Nonetheless, there is a dearth of empirical research on this generation's pro-environmental travel behaviour. To address this gap, the present research aims to investigate the interplay of values (egoistic, biospheric, altruistic) and ascribed responsibility in driving the pro-environmental travel behaviour of Gen Z through the moderating role of green consumption values. Data were collected from 362 British Gen Z tourists using a structured questionnaire and analysed using SmartPLS. Results revealed that values and ascribed responsibility significantly influence environmental concern, which, in turn, affects attitudes, willingness to sacrifice, and pro-environmental travel behaviour. Furthermore, positive attitudes and willingness to sacrifice significantly affect pro-environmental travel behaviour. In addition, green consumption values moderate the relationship between attitude and willingness to sacrifice concerning pro-environmental travel behaviour. Applying a generational approach, this study enriches the theoretical understanding of tourists' pro-environmental behaviour and highlights effective ways to promote sustainable behaviour among younger travellers.
Journal article
Published 17/06/2023
Journal of sustainable tourism, ahead-of-print, ahead-of-print, 1 - 20
Tourism interventions, as tools for social change and preservation of natural and cultural assets are inherently complex. This study presents an improved method for the evaluation of complex tourism interventions. We argue that participatory methods can promote a culture of evaluation that supports partners throughout evidencing project impacts, eliminating negative attitudes to evaluation resulting from fear of being judged on performance. We demonstrate that Theory of Change (ToC) is an effective tool that allows organisations to actively co-create and own an evaluation strategy to ensure the delivery of project outcomes. We show how ToC can be applied as a useful process and impact evaluation tool. This paper represents a novel methodological application of ToC based on participatory approaches to evaluation to disseminate knowledge and to improve decision-making in the field of tourism interventions and tourism policy making.
Journal article
Published 12/06/2023
Social responsibility journal
PurposeUrging people to avoid stockpiling was a common declaration made by governments during the COVID-19 pandemic outbreak, yet empty supermarket shelves and supply shortages of basic products were observed worldwide. This study aims to (a) identify the factors that activate consumer personal norms towards socially responsible behaviours, specifically resisting stockpiling, and (b) examine how fear moderates the link between personal norms and consumer engagement in stockpiling during public crises. Design/methodology/approachThe study recruited a sample of US consumers who were responsible for household grocery shopping during the COVID-19 pandemic. A total of 593 individuals participated in the study, and the collected data were analysed using structural equation modelling. FindingsThe results show that awareness of the negative consequences of stockpiling and a sense of personal responsibility for those consequences activate personal norms towards responsible shopping during public crises. However, perceived fear has the opposite effect, encouraging stockpiling. In addition, fear weakens the negative relationship between personal norms and stockpiling. Originality/valueThis study extends the norm activation model and indicates that personal norms may not always promote responsible behaviours when fear is high. It is unique in that it sheds light on non-mainstream responsible consumption behaviours (e.g. resisting stockpiling), and the interaction between consumption and social responsibility.