Abhijit Sengupta

Professor and Dean, GIFT City, Surrey Business School, Surrey Business School, Faculty of Arts, Business and Social Sciences, University of Surrey

Book

Handbook of research on managing and influencing consumer behavior

by Hans Ruediger Kaufmann, IGI Global and Abhijit Sengupta

Published 2015

"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--

Book

Simulation in Computational Finance and Economics: Tools and Emerging Applications

by B AlexandrovaKabadjova, S MartinezJaramillo, A L GarciaAlmanza, E Tsang and Abhijit Sengupta

Published 01/01/2013

Abhijit Sengupta

Professor and Dean, GIFT City, Surrey Business School, Surrey Business School, Faculty of Arts, Business and Social Sciences, University of Surrey

Output list