Abstract
This paper describes a study that is part of a multidisciplinary project examining the relationship between transport, air pollution and health in Guildford, a medium sized town in the UK. Real-time air quality monitoring revealed low levels of air pollution through vehicle emissions. However, the residents of the town claim that there is an air pollution problem, perceptions reinforced by visual and sensory feedback, i.e., people see dust, feel irritations to their eyes, noses and throats and smell exhaust fumes. It is shown that the higher people believe air pollution levels to be the more responsible they feel and the less trust they have in local authorities and technological developments. Beliefs about the health consequences of air pollution are not related to responsibility and trust. The findings support other studies on risk perception that have shown that people find a risk less acceptable when they have a lower trust in risk managers. It is concluded that these findings are of importance for the environmental education of the public generally and risk communication by local authorities in particular.