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An examination of the values that motivate socially conscious and frugal consumer behaviours
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An examination of the values that motivate socially conscious and frugal consumer behaviours

M Pepper, T Jackson and D Uzzell
INTERNATIONAL JOURNAL OF CONSUMER STUDIES, Vol.33(2), pp.126-136
01/03/2009

Abstract

Social Sciences Business Business & Economics Consumer behaviour frugality sustainable consumption values PRO-ENVIRONMENTAL BEHAVIOR VOLUNTARY SIMPLICITY SUSTAINABLE CONSUMPTION LIFE-STYLE MATERIALISM POSTMATERIALISM SCALE DIMENSIONALITY DETERMINANTS SIMPLIFIERS
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