Abstract
This chapter reviews established storytelling structures and examines their application in data storytelling, with a particular focus on data journalism. Building on the findings, the chapter introduces the ‘Water Tower Structure’ as a novel storytelling structure for data storytelling. This proposed structure augments the existing array of storytelling models by offering a structure tailored specifically to the unique demands of data-driven storytelling. While this chapter and the Water Tower structure are primarily focused on data storytelling in journalism, data storytelling transcends journalism, finding utility in various fields such as communication and business. The proposed storytelling structure, therefore, is anticipated to have significant relevance beyond journalistic applications.