Logo image
Open Research University homepage
Surrey researchers Sign in
Value co-creation and appropriation of platform-based alliances in cooperative advertising
Journal article   Peer reviewed

Value co-creation and appropriation of platform-based alliances in cooperative advertising

Lu Zhang, Feng-Wen Chen, Sen-Mao Xia, Dong-Mei Cao, Zhen Ye, Cheng-Ran Shen, Gideon Maas and Yi-Meng Li
Industrial marketing management, Vol.96, pp.213-225
01/07/2021

Abstract

Business Business & Economics Management Social Sciences

Metrics

Details

Logo image

Usage Policy