Abstract
Introduction : Participation in bowel cancer screening is lower in regions where there is high ethnic
diversity and / or socioeconomic deprivation. Interventions, such as text message reminders and
patient navigation (PN), have the potential to increase participation in these areas. As such, there is
interest in the comparative effectiveness of these interventions to increase bowel cancer screening
participation, as well as their relative cost-effectiveness.
Methods and Analysis: This study will use a three-arm randomised controlled trial design to
compare the effectiveness and cost-effectiveness of text message reminders and PN to increase the
uptake of bowel cancer screening in London. Participants will be individuals who have not returned a
completed faecal immunochemical test (FIT) kit within 13 weeks of receiving a routine invitation from
the London bowel cancer screening hub. Participants will be randomised (in a 1:1:1 ratio) to receive
either: (1) usual care (i.e. 'no intervention’), (2) a text message reminder at 13 weeks, followed by
repeated text message reminders at 15, 17 and 19 weeks (in the event of non-response); or, (3) a text
message reminder at 13 weeks, followed by PN telephone calls at 15, 17 and 19 weeks in the event
of non-response. The primary endpoint will be participation in bowel cancer screening, defined as ‘the
return of a completed kit by week 24’. Statistical analysis will use multivariate logistic regression, and
will incorporate pairwise comparisons of all three groups, adjusted for multiple testing.
Ethics and Dissemination: Approvals to conduct the research have been obtained from University
College London’s Joint Research Office (Ref: 150666), the Screening Research, Innovation and
Development Advisory Committee (‘RIDAC’, Ref: 2223 014 BCSP Kerrison), the Health Research
Authority (Ref: 22/WM/0212) and the Confidentiality Advisory Group (Ref: 22/CAG/0140). Results will
be conveyed to stakeholders, notably those managing the screening programme, and published in
peer-reviewed journals / presented at academic conferences.
Trial registration: This trial is registered with the International Standardised Randomised Controlled
Trials Number Registry (ISRCTN).