A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS

Conference proceeding

Feng Zeng Xu, Emily Ma and Yun Zhang

Global Marketing Conference, pp.710-714

05/11/2020

Abstract

service innovations

customer-employee exchange

organization openness

creative role identity

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Title: A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS
Creators: Feng Zeng Xu
Emily Ma
Yun Zhang
Publication Details: Global Marketing Conference, pp.710-714
Publisher: 글로벌지식마케팅경영학회
Number of pages: 5
Date published: 05/11/2020
Identifiers: 99817414402346
Academic Unit: Surrey Hospitality and Tourism Management
Language: English
Resource Type: Conference proceeding