Abstract
•Conceptualizing two separate levels of public engagement: attitudinal versus behavioral.•Place values consist of a core motivating factor of public engagement.•Trust is the most important antecedent of attitudinal engagement (i.e., acceptance).•Guilt is the most important influencer of behavioral engagement (i.e., support).•Hope could increase public acceptance but has no impact on public support.
The twin crisis of biodiversity loss and climate change make it urgent to find ways of restoring natural ecosystems, including coral reefs. Methods for coral reef restoration are rapidly advancing, bringing with them a range of potential risks and opportunities. Attention to public engagement in the governance of such activities therefore becomes critical. This research examines public attitudinal and behavioral engagement in ‘traditional’ coral restoration projects in the Great Barrier Reef World Heritage Area (i.e. coral gardening at relatively small scales). Grounded on dual-process decision-making and trust theories, rational factors (i.e., perceived benefits), emotions (i.e., hope and guilt) and trust are conceptually three main determinants of public engagement in ecological restoration. We used a mixed-method approach, including 63 individual interviews and a follow-up survey with 1585 participants, to clarify the roles of these psychological factors in motivating public engagement in current coral restoration projects. Trust was found to be the most important factor influencing public acceptance (i.e., attitudinal engagement) of coral restoration, while the emotion of guilt was the most influential factor affecting public support (i.e., behavioral engagement). Therefore, when advocating for conservation projects, different campaigns could be implemented with: (1) positive messages of hope and trust to gain public acceptance for government-funded restoration projects and (2) messages highlighting individual responsibility to motivate behavioral support to scale up restoration projects.