Abstract
This paper discusses the relationship between design and economic growth. The top five and lowest five design ranking countries are analysed based on the following five criteria: (1) design, (2) capacity for innovation, (3) extent of branding, (4) business competitiveness and (5) current competitiveness, to identify the relationship. In addition, the importance and influence of design policy and strategy on organisations have been briefly discussed. Finally, anticipated research opportunities to increase design competitiveness are identified and discussed.