Abstract
In this introduction to the special issue, we identify the key tensions underpinning the challenge of developing indicators of sustainable tourism, and use the papers submitted to the special issue to exemplify these tensions. The paper questions why it is that we need to measure sustainable tourism, the risk of becoming too focussed on measurement itself and losing sight of what is really important to sustainability. We consider who it is that should be undertaking the measurement of sustainable tourism and offer evidence of the way that societal power can be rebalanced by the kind of research inclusivity that controlling data collection brings. Determining the spatial boundaries has been a long-held tension between wanting data specificity and achieving wider comparability and engagement from policy makers and other stakeholders, while technological and methodological advances may allow for more progress to be made in addressing the weaknesses of measuring sustainable tourism. The paper questions whether indicators have led to any significant policy change, or whether the changes that have come are the result of indicators serving to create more sustainably literate stakeholders, more informed discussions and so a climate more receptive to taking decisions in support of a more sustainable tourism industry.