Abstract
Servitization is the move away from selling traditional product to selling a wide range of product/service bundle combinations, contributing to firm sustainability and profitability and hence the competitiveness of nations.
- Title
- Servitization as a Driver for Organizational Change
- Creators
- Ferran Vendrell-Herrero - University of BirminghamGlenn Parry - University of the West of EnglandOscar F. Bustinza - Universidad de GranadaNicholas O'Regan - University of the West of England
- Publication Details
- Strategic change, Vol.23(5-6), pp.279-285
- Publisher
- Wiley
- Number of pages
- 7
- Date published
- 08/2014
- Identifiers
- 99783484302346
- Academic Unit
- Surrey Business School
- Language
- English
- Resource Type
- Journal article