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Using Data in Decision-Making: Analysis from the Music Industry
Journal article

Using Data in Decision-Making: Analysis from the Music Industry

Glenn Parry, Ferran Vendrell-Herrero and Oscar F. Bustinza
Strategic change, Vol.23(3-4), pp.265-277
05/2014

Abstract

Business & Economics Business, Finance Social Sciences
Internet use provides an increasing amount of data that has potential value for managers and policy makers but, without a precise understanding of the meaning of data, erroneous conclusions may be drawn which could adversely affect future decisions made by managers.

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