Abstract
This work examines a modified theory of planned behaviour (TPB) model that includes sense of urgency along with the initial TPB antecedents as potential predictors of individuals' intentions to engage in last chance tourism (LCT). Based on a sample of 551 potential LCT travellers, structural equation modelling was undertaken to examine five hypotheses (each focusing on direct effects). All hypotheses were supported, with subjective norms, positive and negative attitudes about LCT, perceived behavioural control, and sense of urgency explaining 70% of the variance in individuals' intentions to engage in LCT. Sense of urgency was found to be the strongest predictor in the model, explaining the dependent variable. Theoretical and practical implications along with limitations and future research are provided at the close of the paper.