Abstract
Introduction
Culturally appropriate interventions to promote COVID-19 health protective measures among Black
and South Asian communities in the UK are needed. We aim to carry out a preliminary evaluation of
an intervention to reduce risk of COVID-19 comprising a short film and electronic leaflet.
Methods and analysis
This mixed methods study comprises 1) a focus group to understand how people from the relevant
communities interpret and understand the intervention’s messages 2) a before-and-after
questionnaire study examining the extent to which the intervention changes intentions and
confidence to carry out COVID-19 protective behaviours and 3) a further qualitative study exploring
the views of Black and South Asian people of the intervention and the experiences of health
professionals offering the intervention. Participants will be recruited through general practices. Data
collection will be carried out in the community.
Ethics and dissemination
The study received Health Research Authority approval in June 2021 (Research Ethics Committee
Reference 21/LO/0452). All participants provided informed consent to take part. As well as
publishing the findings in peer-reviewed journals, we will disseminate the findings through the UK
Health Security Agency, NHS England and the Office for Health Improvement and Disparities, and
ensure culturally appropriate messaging for participants and other members of the target groups.