Exploring the Impact of Travel Vlogs on Prospect Tourists: A SOR Based Theoretical Framework

Wenliang Li; Yoo Ri Kim; Caroline Scarles; Anyu Liu

doi:10.1007/978-3-030-94751-4_45

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Exploring the Impact of Travel Vlogs on Prospect Tourists: A SOR Based Theoretical Framework

Conference proceeding

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Exploring the Impact of Travel Vlogs on Prospect Tourists: A SOR Based Theoretical Framework

Wenliang Li, Yoo Ri Kim, Caroline Scarles and Anyu Liu

Information and Communication Technologies in Tourism 2022: Proceedings of the ENTER 2022 eTourism Conference, January 11-14, 2022, pp.486-491

ENTER 2022 (Nankai University, Tianjin, China, 11/01/2022 - 14/01/2022)

07/01/2022

DOI: https://doi.org/10.1007/978-3-030-94751-4_45

Abstract

Travel vlog

Stimulus-Organism-Response

Theoretical framework

In recent years, travel vlogs are prevalent on social media, they are projected as an important marketing tool to attract tourists to destinations in the post-COVID-19 era. However, the underlying mechanism of how travel vlogs affect prospective tourists’ behaviours remains unclear. To address this gap, this paper discusses the applicability of the Stimulus-Organism-Response (SOR) model to travel vlog research and proposes a SOR based theoretical framework. Moreover, this paper highlights the increasing trend of the SOR model in both e-tourism and wider tourism and hospitality research.

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Title: Exploring the Impact of Travel Vlogs on Prospect Tourists: A SOR Based Theoretical Framework
Creators: Wenliang Li
Yoo Ri Kim
Caroline Scarles
Anyu Liu
Publication Details: Information and Communication Technologies in Tourism 2022: Proceedings of the ENTER 2022 eTourism Conference, January 11-14, 2022, pp.486-491
Conference: ENTER 2022 (Nankai University, Tianjin, China, 11/01/2022 - 14/01/2022)
Publisher: Springer
Date published: 07/01/2022
Identifiers: 99687466402346
Copyright: © 2022 The Author(s). Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made. The images or other third party material in this chapter are included in the chapter's Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the chapter's Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder.
Academic Unit: School of Hospitality and Tourism Management
Language: English
Resource Type: Conference proceeding

Exploring the Impact of Travel Vlogs on Prospect Tourists: A SOR Based Theoretical Framework

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