Abstract
A grounded theory analysis of reasons for driving to work was undertaken following semi-structured interviews with 19 regular private car commuters in a small English city. Five core motives were identified: journey time concerns; journey-based affect; effort minimisation; personal space concerns; and monetary costs. An underlying desire for control underpinned many of these motives. The analysis revealed misconceptions regarding journey times and control in relation to car and public transport use, systematic underestimation of car-related monetary costs, and the importance of self- and identity-relevant consequences in relation to transport policy acceptance. Drivers' motives and misconceptions are discussed in light of transport demand management policies. (c) 2006 Elsevier Ltd. All rights reserved.