Abstract
This article views ‘populism’ as an ideology, the key features of which are identified and briefly discussed. Having assessed the extent to which such features match the profile of the Swiss Lega dei Ticinesi, the author concludes that this party should be seen as a paradigmatic embodiment of populism due to: a) the party's uneasiness with representative democracy; b) the crucial role played by the concept of the ‘people’ in its propaganda; c) the power of the leader within the organisation; and d) the party's chameleon-like tendency to borrow keywords and ideas from both sides of the political divide.