Abstract
Children’s adherence to gender stereotypes can be detrimental, yet interventions to tackle stereotyping have achieved mixed success. Few studies have examined interventions developed collaboratively by educators and researchers, and the impact of interventions that focus on increasing perceived similarities between genders has yet to be tested. The present study evaluated an intervention among 6- to 10-year-old British children (47 boys; 37 girls) compared to a control group (61 boys; 47 girls). Led by their class teacher via weekly 30-minute lessons, over a four-month period, children learned to identify and challenge stereotypes, and explored similarities between genders and diversity within gender (e.g., not all girls like pink). Key measures of gender flexibility in relation to toy play, occupations, and perceived similarity to gender groups were utilised. After controlling for baseline scores, the intervention group felt more similar to the other gender and reported that they could do a wider range of occupations in the future. Those who showed less flexibility around toy play at baseline were more flexible after the intervention. Boys in the intervention group reported that gender stereotypes were more unfair than did the control group. Findings are discussed in relation to theories of gender stereotyping and intervention research.