Abstract
This article describes the development of tourism on the Falkland Islands since the Anglo-Argentinian War of 1982. It is an example of tourism being developed slowly under close control in order to protect the environment and the traditional way of life of residents. The limitation of visitor numbers and concern for the population balance are among its special features. The article illustrates that when constraints on expansion apply, the financial burden is carried by the local infrastructure. Tourism is growing but has not yet reached its appointed ceiling because the Falklands are not a recognized tourist destination. The role of promotion costs in the tourism sector economy is discussed. The social impact is seen as beneficial.