Abstract
This study aims to identify the factors that influence subjective well-being and their support for tourism development. The questionnaire was first designed and distributed online to residents in Alxa. Data were analysed, and the results indicated that positive economic impacts, positive socio-cultural impacts, and positive environmental impacts influence subjective well-being. Residents' perceived negative economic impacts and negative environmental impacts influence negatively their subjective well-being. Also, positive environmental impacts of the tourism development are the most significant factor that affects residents' subjective well-being. Furthermore, subjective well-being was also found to positively influence residents' support for the tourism development in Alxa. Ultimately, based on the findings, this study proposed and discuss both theoretical and managerial implications, as well as the limitations and directions of further studies.