Abstract
The article reports a study of labor mobility into tourism that attempts to replicate the findings of previous research conducted in a different setting. Data was collected from an urban and a rural region of the United Kingdom on mobility patterns, orientations to tourism employment, and the impacts of the change. The study supports the findings of the previous work but found no significant differences between the rural and the urban experience of mobility. Tourism employment as a "way of life" received support from the evidence that people were prepared to surrender education-occupation compatibility in return for a more self-controlled work-life relationship.