Abstract
The Green Paper Fulfilling our Potential: Teaching Excellence, Social Mobility and Student Choice (BIS, 2015) suggests that the UK Higher Education (HE) landscape will be transformed, with greater emphasis on the quality of teaching and dissemination of high-quality learning and teaching (L&T) information to students. The latter is important for achieving the Government’s widening participation agenda. Previously, a survey of the websites of 38 HE institutions found that limited information was provided to prospective students on several aspects of L&T (Hosein and Rao, 2015). This research study analyses interview data from quality assurance and marketing personnel in eight British universities to identify the reasons for this information gap on HE institutions websites. The findings indicate that both institutional and individual practices influence the quality of L&T website information. The recognition of these contributory factors may facilitate the provision of quality information and guidance on effective ways of addressing these.