Strategy for Commercial Exploitation, Branding and Promotion (‘eService Exploitation Plan’)

Report

Strategy for Commercial Exploitation, Branding and Promotion (‘eService Exploitation Plan’)

D Buhalis, VM Eichhorn, E Michopoulou and G Miller

2005

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Title: Strategy for Commercial Exploitation, Branding and Promotion (‘eService Exploitation Plan’)
Creators: D Buhalis
VM Eichhorn
E Michopoulou
G Miller
Date published: 2005
Date submitted: 16/05/2017
Grant note: Funder: European Commission eContent Programme
Identifiers: 99516856102346
Academic Unit: University of Surrey
Resource Type: Report