Abstract
This book aims to address this divide by integrating theory with practice through the inclusion of specific tourism research case studies alongside research.
- Title
- Applying the Mystery Shopping Technique: The Case of Lunn Pol
- Creators
- G MillerS HudsonR Turner
- Contributors
- BW Ritchie (Editor)PM Burns (Editor)CA Palmer (Editor)C Palmer (Editor)
- Publication Details
- Tourism Research Methods: Integrating Theory and Practice, pp.119-130
- Publisher
- CABI; Oxford, UK
- Number of pages
- 232
- Date published
- 2005
- Date submitted
- 16/05/2017
- Identifiers
- 99516545702346
- Academic Unit
- University of Surrey
- Resource Type
- Book chapter