Mystery shopping: theory and practice

Book chapter

Tourism Marketing: quality and service management perspectives, pp.75-86

Thomson Learning

2002

Abstract

Business & Economics

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Title: Mystery shopping: theory and practice
Creators: J Tribe
Contributors: E Laws (Editor)
Publication Details: Tourism Marketing: quality and service management perspectives, pp.75-86
Publisher: Thomson Learning
Number of pages: 243
Date published: 2002
Date submitted: 16/05/2017
Identifiers: 99516235802346
Academic Unit: University of Surrey; School of Hospitality and Tourism Management
Resource Type: Book chapter