- Title
- The Informed Consumer? Mapping student-consumer behaviour in Higher Education Markets
- Creators
- J Hemsley-BrownNH Foskett
- Conference
- Academy of Marketing (Kingston Business School, UK, 03/07/2007–06/07/2007)
- Identifiers
- 99516147202346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
The Informed Consumer? Mapping student-consumer behaviour in Higher Education Markets
Academy of Marketing (Kingston Business School, UK, 03/07/2007–06/07/2007)
16/05/2017