Why your company may need a chief external officer. Upgrading external affairs can help align strategy and improve competitive advantage

J.P. Doh; T.C. Lawton; T. Rajwani; S. Paroutis

doi:10.1016/j.orgdyn.2014.03.003

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Why your company may need a chief external officer. Upgrading external affairs can help align strategy and improve competitive advantage

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Why your company may need a chief external officer. Upgrading external affairs can help align strategy and improve competitive advantage

J.P. Doh, T.C. Lawton, T. Rajwani and S. Paroutis

Organizational Dynamics, Vol.43(2), pp.96-104

01/03/2014

DOI: https://doi.org/10.1016/j.orgdyn.2014.03.003

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Title: Why your company may need a chief external officer. Upgrading external affairs can help align strategy and improve competitive advantage
Creators: J.P. Doh
T.C. Lawton
T. Rajwani
S. Paroutis
Publication Details: Organizational Dynamics, Vol.43(2), pp.96-104
Publisher: Elsevier Science
Number of pages: 9
Date submitted: 04/03/2019
Identifiers: 99515964202346
Academic Unit: Surrey Business School
Resource Type: Journal article

Why your company may need a chief external officer. Upgrading external affairs can help align strategy and improve competitive advantage

Abstract

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