Abstract
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
- Title
- Destination Brands: Managing Place Reputation
- Creators
- N MorganA PritchardR Pride
- Publisher
- Routledge
- Number of pages
- 392
- Date published
- 23/05/2012
- Date submitted
- 16/05/2017
- Identifiers
- 1136346627; 99515673802346
- Academic Unit
- University of Surrey
- Resource Type
- Book