Forms of market orientation among primary and secondary schoolteachers in Israel

I Oplatka; Jane Hemsley-Brown

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Forms of market orientation among primary and secondary schoolteachers in Israel

Book chapter

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Forms of market orientation among primary and secondary schoolteachers in Israel

I Oplatka and Jane Hemsley-Brown

The Management and Leadership of Educational Marketing: Research, practice and applications

Emerald Group Publishing

28/09/2012

Abstract

Education

This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market ...

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Title: Forms of market orientation among primary and secondary schoolteachers in Israel
Creators: I Oplatka
Jane Hemsley-Brown
Contributors: J Hemsley-Brown (Editor)
I Oplatka (Editor)
Publication Details: The Management and Leadership of Educational Marketing: Research, practice and applications
Publisher: Emerald Group Publishing
Number of pages: 300
Date published: 28/09/2012
Date submitted: 06/06/2013
Identifiers: 99515671202346
Academic Unit: Surrey Business School
Resource Type: Book chapter

Forms of market orientation among primary and secondary schoolteachers in Israel

Abstract

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