Abstract
This paper analyses the applicability of the cluster concept to tourist destinations, taking Benidorm as the reference for study: a destination on the Mediterranean coast of Spain which has attained a high degree of competitive success with the sun and sand product in which it has specialized. The main result obtained is that Benidorm's success is not derived from or favoured by the existence of a cluster in the destination, since important elements are present that prevent affirmation of its existence. This paper is the preliminary result of a research project that has been carried out within the framework of the project "Methodology, criteria and impementation of the cluster theory in consolidated tourism areas: innovation, competitiveness and territorial synergies" under the Spanish National R&D&I Plan 2008-2011 supported by the Ministry of Science and Innovation.