- Title
- Universities in a competitive global marketplace: a systematic review of the literature on higher education marketing
- Creators
- Jane Hemsley-Brown
- Publication Details
- International Journal of Public Sector Management, Vol.19(4), pp.316-338
- Date submitted
- 27/05/2010
- Identifiers
- 99514846202346
- Academic Unit
- Surrey Business School
- Resource Type
- Journal article
Journal article
Universities in a competitive global marketplace: a systematic review of the literature on higher education marketing
International Journal of Public Sector Management, Vol.19(4), pp.316-338
27/05/2010
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