Abstract
Many Swiss small and medium-sized enterprises (SMEs) have highly sophisticated Corporate Social Responsibility (CSR) agendas embedded in corporate cultures that nurture a “raison d’être” far beyond formalisation. Previous research culminated in the characterisation of this core logic as “L’EPOQuE”, the overarching SME business model making Switzerland, arguably, a hidden champion in CSR. This paper explored by the method of a two-stage Delphi process the model’s consistency with criteria of conventional business models. It confirmed the core logic of L’EPOQuE and encouraged at the same time slight modifications with regard to nomenclature of sub-features resulting in L’EPOQuE 2.0. This heightened the power of this CSR-driven approach to be a new template for informal set-ups, and niches. It emerges from the difficulties some mainstream business models have to satisfy the needs of business at the nexus of culture and economic rationale.