- Title
- Attitudes towards advertising: Malaysians vs Non-Malaysians
- Creators
- A YaakopJ Hemsley-BrownD Gilbert
- Publication Details
- Asian Journal of Business and Management Sciences, Vol.1(2), pp.77-94
- Publisher
- Society for Business Research Promotion
- Date published
- 2011
- Date submitted
- 16/05/2017
- Identifiers
- 99514165002346
- Academic Unit
- University of Surrey
- Resource Type
- Journal article
Journal article
Attitudes towards advertising: Malaysians vs Non-Malaysians
Asian Journal of Business and Management Sciences, Vol.1(2), pp.77-94
2011
Metrics
34 Record Views