- Title
- Differences in Web Site Preferences Based on the Information Search Task: Findings from a Goal Directed and Exploratory Search Setting
- Creators
- B StanglA Dickinger
- Contributors
- European Marketing Academy Association (Publisher)
- Publication Details
- Proceedings of the 38th EMAC: Marketing and the Core Disciplines: rediscovering references?, pp.CD-CD
- Conference
- European Marketing Academy Conference (EMAC) (Nantes, France, 26/05/2009 - 29/05/2009)
- Date published
- 2009
- Date submitted
- 16/05/2017
- Identifiers
- 99514101902346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Differences in Web Site Preferences Based on the Information Search Task: Findings from a Goal Directed and Exploratory Search Setting
Proceedings of the 38th EMAC: Marketing and the Core Disciplines: rediscovering references?, pp.CD-CD
European Marketing Academy Conference (EMAC) (Nantes, France, 26/05/2009 - 29/05/2009)
2009
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