The Sponsorship of Major Events by Destinations: Evaluating the Impact on the Decision-Making Process of the Consumer

Conference presentation

G Miller, S Hudson and D Getz

Proceedings of the Academy of Marketing Science World Marketing Congress on Global Marketing Issues at the Turn of the Millennium Volume X

Academy of Marketing Science World Marketing Congress on Global Marketing Issues at the Turn of the Millennium (Cardiff, Wales, 2001 - 2001)

16/05/2017

Abstract

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Title: The Sponsorship of Major Events by Destinations: Evaluating the Impact on the Decision-Making Process of the Consumer
Creators: G Miller
S Hudson
D Getz
Contributors: HE Spotts
HK Meadow
SM Smith
Publication Details: Proceedings of the Academy of Marketing Science World Marketing Congress on Global Marketing Issues at the Turn of the Millennium Volume X
Conference: Academy of Marketing Science World Marketing Congress on Global Marketing Issues at the Turn of the Millennium (Cardiff, Wales, 2001 - 2001)
Date submitted: 16/05/2017
Identifiers: 99513802902346
Academic Unit: University of Surrey
Resource Type: Conference presentation