Examining Online Brand Image Dimensions from Hotel Managers and Customer Perspectives in Relation to Herzberg's Two-Factor Theory

AJ Lockwood; B Stangl; D Nunthapirat; H Al-Sabbahy

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Examining Online Brand Image Dimensions from Hotel Managers and Customer Perspectives in Relation to Herzberg's Two-Factor Theory

AJ Lockwood, B Stangl, D Nunthapirat and H Al-Sabbahy

Inform, pp.693-706

ENTER 2014 (Dublin, Ireland, 2014 - 2014)

16/05/2017

Abstract

To explore the dimensions of online brand image from a holistic view To investigate the online brand attributes that determine online brand image. To explore online brand attributes in relation to Herzberg’s Two-Factor Theory (1959).

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Title: Examining Online Brand Image Dimensions from Hotel Managers and Customer Perspectives in Relation to Herzberg's Two-Factor Theory
Creators: AJ Lockwood
B Stangl
D Nunthapirat
H Al-Sabbahy
Contributors: Z Xiang
Springer International Publishing (Publisher)
Publication Details: Inform, pp.693-706
Conference: ENTER 2014 (Dublin, Ireland, 2014 - 2014)
Date submitted: 16/05/2017
Identifiers: 99513787302346
Academic Unit: University of Surrey; School of Hospitality and Tourism Management
Resource Type: Conference presentation

Examining Online Brand Image Dimensions from Hotel Managers and Customer Perspectives in Relation to Herzberg's Two-Factor Theory

Abstract

Metrics

Details

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