Abstract
Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.
- Title
- Tourism Promotion and Power
- Creators
- N MorganA Pritchard
- Publisher
- John Wiley & Sons Incorporated
- Number of pages
- 266
- Date published
- 1998
- Date submitted
- 16/05/2017
- Identifiers
- 0471983411; 99513723102346
- Academic Unit
- University of Surrey
- Resource Type
- Book