- Title
- Pay-what-you-want (PWYW) pricing for high-value priced services: potential, new and repeat customers
- Creators
- Brigitte StanglM KastnerG Prayag
- Conference
- Global Marketing Conference (GMC) (Hong Kong, 21/07/2016–24/07/2016)
- Publication Date
- 24/07/2016
- Identifiers
- 99513506502346
- Academic Unit
- Surrey Hospitality and Tourism Management
- Resource Type
- Conference presentation
Conference presentation
Pay-what-you-want (PWYW) pricing for high-value priced services: potential, new and repeat customers
Global Marketing Conference (GMC) (Hong Kong, 21/07/2016–24/07/2016)
24/07/2016