Pay-what-you-want (PWYW) pricing for high-value priced services: potential, new and repeat customers

Conference presentation

Peer reviewed

Brigitte Stangl, M Kastner and G Prayag

Global Marketing Conference (GMC) (Hong Kong, 21/07/2016 - 24/07/2016)

24/07/2016

Abstract

Marketing

url

http://gammaconference.org/2016/?ckattempt=1View

45 Record Views

Title: Pay-what-you-want (PWYW) pricing for high-value priced services: potential, new and repeat customers
Creators: Brigitte Stangl
M Kastner
G Prayag
Conference: Global Marketing Conference (GMC) (Hong Kong, 21/07/2016 - 24/07/2016)
Date published: 24/07/2016
Date submitted: 16/09/2016
Identifiers: 99513506502346
Academic Unit: School of Hospitality and Tourism Management
Resource Type: Conference presentation