Towards CRM and Revenue Management Integration – a strategic framework

Conference presentation

1st World Research Summit for Tourism & Hospitality

1st World Research Summit for Tourism & Hospitality (Hong Kong)

2011

Abstract

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Title: Towards CRM and Revenue Management Integration – a strategic framework
Creators: Lorna Wang
Publication Details: 1st World Research Summit for Tourism & Hospitality
Conference: 1st World Research Summit for Tourism & Hospitality (Hong Kong)
Date published: 2011
Date submitted: 18/10/2018
Identifiers: 99513398402346
Academic Unit: School of Hospitality and Tourism Management
Resource Type: Conference presentation