Abstract
Focussing on the film Sharkwater directed by Rob Stewart (2006), this article discusses formal interpretive aspects of recent environmental documentaries which are intended to raise awareness about environmental issues. It is argued that contemporary environmental documentaries seek to persuade audiences to protect the shared physical environment by increasing the amount of information and imagery available to a shared cognitive environment. An integral part of this process is the conscious awareness of attitudes towards information presented. In the case of recent environmental films about threatened species it is argued that the inclusion of the human and the wild animal in the frame is a technique used to raise awareness of the complex questions concerning human attitudes towards other animals as well as towards other human beings. It is argued in particular that activist films are concerned to make visible the necessity for human cooperation in the protection of endangered species.