A systematic and updated review of the literature on higher education marketing 2005-2019

Book chapter

Handbook of Operations Research and Management Science in Higher Education

International Series in Operations Research and Management Science., Springer

2020

Abstract

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Title: A systematic and updated review of the literature on higher education marketing 2005-2019
Creators: Izhar Oplatka
Jane Hemsley-Brown
Contributors: Zilla Sinuany-Stern (Editor)
Publication Details: Handbook of Operations Research and Management Science in Higher Education
Series: International Series in Operations Research and Management Science.
Publisher: Springer
Date published: 2020
Date submitted: 06/01/2020
Identifiers: 99512524202346
Academic Unit: Surrey Business School
Resource Type: Book chapter