- Title
- A systematic and updated review of the literature on higher education marketing 2005-2019
- Creators
- Izhar OplatkaJane Hemsley-Brown
- Contributors
- Zilla Sinuany-Stern (Editor)
- Publication Details
- Handbook of Operations Research and Management Science in Higher Education
- Series
- International Series in Operations Research and Management Science.
- Publisher
- Springer
- Publication Date
- 2020
- Identifiers
- 99512524202346
- Academic Unit
- Surrey Business School
- Resource Type
- Book chapter
Book chapter
A systematic and updated review of the literature on higher education marketing 2005-2019
Handbook of Operations Research and Management Science in Higher Education
International Series in Operations Research and Management Science., Springer
2020