Media use behaviour: are Russell group undergraduates a distinctive market segment for marketing communications?

Conference presentation

Peer reviewed

AM2017 Conference Proceedings

Academy of Marketing

Academy of Marketing Conference (University of Hull, Kingston-Upon-Hull, UK, 04/07/2017 - 06/07/2017)

2017

Abstract

url

https://www.academyofmarketing.org/conference/conference-2017/View

Published (Version of record)

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Title: Media use behaviour: are Russell group undergraduates a distinctive market segment for marketing communications?
Creators: Jane Hemsley-Brown
Publication Details: AM2017 Conference Proceedings
Conference: Academy of Marketing Conference (University of Hull, Kingston-Upon-Hull, UK, 04/07/2017 - 06/07/2017)
Publisher: Academy of Marketing
Date published: 2017
Date submitted: 06/04/2018
Identifiers: 99512222402346
Academic Unit: Surrey Business School
Resource Type: Conference presentation