- Title
- UK undergraduates’ usage of marketing and media communications: market segments by mission group
- Creators
- Jane Hemsley-Brown
- Publication Details
- CMC 2017 Proceedings
- Conference
- 22nd International Conference on Corporate & Marketing Communications (CMC 2017): Challenges of Marketing Communications in a Globalized World (University of Zaragoza, Zaragoza, Spain)
- Publisher
- University of Zaragoza, Faculty of Economics and Business Zaragoza, Spain
- Date published
- 2017
- Date submitted
- 06/04/2018
- Identifiers
- 99512216202346
- Copyright
- Copyright 2017. All rights reserved.
- Academic Unit
- Surrey Business School
- Resource Type
- Conference presentation
Conference presentation
UK undergraduates’ usage of marketing and media communications: market segments by mission group
CMC 2017 Proceedings
University of Zaragoza, Faculty of Economics and Business Zaragoza, Spain
22nd International Conference on Corporate & Marketing Communications (CMC 2017): Challenges of Marketing Communications in a Globalized World (University of Zaragoza, Zaragoza, Spain)
2017
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