- Title
- Hedonic Pleasure and Social Image: the effectiveness of Internet advertising
- Creators
- A YaakopJane Hemsley-Brown
- Conference
- 1st International Colloquium on Global Design and Marketing (University of Lincoln, Lincoln, UK, 07/12/2011 - 09/12/2011)
- Date published
- 2011
- Date submitted
- 13/03/2018
- Identifiers
- 99512163102346
- Academic Unit
- Surrey Business School
- Resource Type
- Conference presentation
Conference presentation
Hedonic Pleasure and Social Image: the effectiveness of Internet advertising
1st International Colloquium on Global Design and Marketing (University of Lincoln, Lincoln, UK, 07/12/2011 - 09/12/2011)
2011
Metrics
35 Record Views