- Title
- On Brand Attachment: A review of the business-to-consumer antecedents and consequences
- Creators
- Jane Hemsley-Brown
- Publication Details
- COBIIR2017 Colloquium proceedings
- Conference
- 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2017): Current and Future Trends, Developments and Challenges (Middlesex University, London, UK)
- Date published
- 2017
- Date submitted
- 06/04/2018
- Identifiers
- 99512071502346
- Copyright
- Copyright 2017 The Author
- Academic Unit
- Surrey Business School
- Resource Type
- Conference presentation
Conference presentation
On Brand Attachment: A review of the business-to-consumer antecedents and consequences
COBIIR2017 Colloquium proceedings
3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2017): Current and Future Trends, Developments and Challenges (Middlesex University, London, UK)
2017
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