- Title
- Emotional Calibration: an innovative approach to higher education consumer choice. KEYNOTE presentation
- Creators
- Jane Hemsley-Brown
- Publication Details
- AoM SIG 2017 Proceedings
- Conference
- The Academy of Marketing, Marketing of Higher Education SIG – Innovation in Higher Education Marketing (Kingston University, Kingston-on-Thames, UK, 03/04/2017)
- Publication Date
- 2017
- Identifiers
- 99512030102346
- Copyright
- Copyright 2017 The Author
- Academic Unit
- Surrey Business School
- Resource Type
- Conference presentation
Conference presentation
Emotional Calibration: an innovative approach to higher education consumer choice. KEYNOTE presentation
AoM SIG 2017 Proceedings
The Academy of Marketing, Marketing of Higher Education SIG – Innovation in Higher Education Marketing (Kingston University, Kingston-on-Thames, UK, 03/04/2017)
2017