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Emotional Calibration: an innovative approach to higher education consumer choice. KEYNOTE presentation
Conference presentation   Peer reviewed

Emotional Calibration: an innovative approach to higher education consumer choice. KEYNOTE presentation

AoM SIG 2017 Proceedings
The Academy of Marketing, Marketing of Higher Education SIG – Innovation in Higher Education Marketing (Kingston University, Kingston-on-Thames, UK, 03/04/2017)
2017

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