Abstract
We present an analysis for modelling social norms. In social psychology three different normative behaviours have been identified: obedience, conformity and compliance. We show that this triad is a useful conceptualisation of normative behaviour and that current models only ever deal with conformity and obedience two, neglecting compliance. We argue that this is a result from modelling having so far focussed too much on agent behaviour rather than agent knowledge and that cognitive models of normative behaviour are needed to capture this third and arguably most interesting normative behaviour.