- Title
- The Importance of Brand Architecture in the International Higher Education Market
- Creators
- J Hemsley-BrownS Goonawardana
- Conference
- Academy of Marketing (SIG) Higher Education Marketing (InterCollege Nicosia, Cyprus, 03/01/2006 - 05/01/2006)
- Date submitted
- 16/05/2017
- Identifiers
- 99511735402346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
The Importance of Brand Architecture in the International Higher Education Market
Academy of Marketing (SIG) Higher Education Marketing (InterCollege Nicosia, Cyprus, 03/01/2006 - 05/01/2006)
16/05/2017
Metrics
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