Branding in Higher Education

Book chapter

Peer reviewed

B Nguyen, Jane Hemsley-Brown and T Melewar

The Routledge Companion to Contemporary Brand Management

Routledge Companions in Business, Management and Accounting, Routledge

2016

Abstract

url

https://www.routledge.com/The-Routledge-Companion-to-Contemporary-Brand-Management/DallOlmo-Riley-Singh-Blankson/p/book/9780415747905View

Published (Version of record)

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Title: Branding in Higher Education
Creators: B Nguyen
Jane Hemsley-Brown
T Melewar
Contributors: F Dall'Olmo Riley (Editor)
J Singh (Editor)
C Blankson (Editor)
Publication Details: The Routledge Companion to Contemporary Brand Management
Series: Routledge Companions in Business, Management and Accounting
Publisher: Routledge
Date published: 2016
Date submitted: 13/03/2018
Identifiers: 99511693302346
Academic Unit: Surrey Business School
Resource Type: Book chapter